Toyota Human Service Robot

Toyota is making history as they expand their global mission from car company to mobility company. We were thrilled to be a part of it by introducing one of their first non-automotive products: Human Service Robot (HSR). In this emotional documentary-style spot we meet Romy Camargo, a former Army Special Forces Officer, who was seriously injured in Afghanistan. We watch the first fateful meeting when HSR is delivered to Romy’s house and then witness the impact HSR has for Romy, his family and eventually other disabled people everywhere.

In-Cinema