About

I’m an Associate Creative Director/Art Director who blends story, strategy, and a strong visual point of view. I love bringing ideas to life in a way that feels honest, smart, and genuinely human. And yes, I’m all about the details. How something looks, sounds, and fits together matters, because that’s how you build work that connects. Over the years, I’ve helped brands find a clear voice, a distinctive design language, and a tone that cuts through, in fully integrated campaigns that span the customer journey.

I’ve been lucky to work across all kinds of categories including automotive, streaming, luxury, lifestyle, fast food, even dog food, with a collaborative and team-oriented approach. Hand me a brief and I’m genuinely excited to unpack it and solve the puzzle.

Right now, I’m at Innocean USA crafting integrated campaigns for Hyundai. I led Hyundai’s first partnership with Amazon Prime for Thursday Night Football with NFL icons Troy Polamalu and Brian Dawkins, and I pushed new creative energy into the long-running Hyundai Getaway Sales Event.

On the digital side, I managed and executed Hyundai’s In-Market Dynamic Creative Optimization, where we built a flexible design system and modular copy framework so we could serve up relevant creative to each viewer, repeatedly proving that Hyundai gives you more than the competition.

Day to day, I lead, make work myself, and supervise AI, CG and live action productions across TV, social, and digital, including projects with complex VFX. I also love supporting the next generation of creatives by giving Creative 101 talks and mentoring interns and students from programs like BYU Ad Lab, Laguna College of Art & Design and Girls Inc. And I’m a perpetual student myself, experimenting with new AI tools and exploring what platforms like Copilot, Midjourney and Runway can unlock creatively. I’m fast, adaptable, curious, and unafraid to dive into something new.

Outside of work, I’m an empty nester discovering what life looks like after 20 years of putting my kids first. Now I finally get to pour my energy into things I love like gardening, Pilates, swimming, and spending as much time outdoors as possible.