Hyundai Special Teams
Every NFL great appreciates an equally great teammate. So to kickoff Hyundai’s NFL sponsorship on NBC’s Sunday Night Football, we teamed Hall of Fame wide receiver Terrell Owens with a trio of creative personalities inside our own Hyundai Garage. The goal? Tackle a handful of football fan-loving challenges like teaming up with a rising hip hop artist to create an original walk up song, a TikTok phenom to choreograph a personalized touchdown dance, and the Buffalo Bills' official grill master to cook up the ultimate tailgate BBQ.
TV Commercials
Long Form Videos
TV commercials and video posts teased viewers to watch the full length videos on YouTube.
Behind-The-Scenes Videos
T.O. and his new teammates scored hundreds of thousands of views with content they created and posted across their own personal channels.
TikTok Videos
Leveraging our cast's extensive and engaged fanbase, exclusive TikTok content amplified the fun.
Social Media Posts
TikTok, Facebook, Twitter, Instagram
