Hyundai Un-Safeties

We tapped legendary former NFL safeties, Troy Polamalu from the Pittsburgh Steelers and Brian Dawkins from the Philadelphia Eagles, showcasing them as ‘safeties being unsafe’ to tout Hyundai’s game-changing safety features. With classic NFL-films style music and voiceover, this light-hearted campaign kicked off Hyundai’s first collaboration with Amazon Prime for Thursday Night Football.

TVC
Streamed during Thursday Night Football on Amazon Prime.
Also viewed on YouTube with comical Outros.

Behind-The-Scenes Social Videos
TikTok and Instagram Reels

Social Media Posts
TikTok, Facebook, Instagram, X