Hyundai In-Market DCO

If you’ve ever thought, “Wow, this ad feels weirdly specific to me,” it was probably Dynamic Creative Optimization (DCO). Instead of making one ad and showing it to everyone, you create a set of creative building blocks. Then technology mixes and matches them in real time to show the most relevant version to each viewer. Same campaign. Thousands of possible ads. And in this case, we showed thousands of ways Hyundai gives you more than the competition. For creative development, DCO requires a mindset shift, so what I’m showcasing here is a unique skillset.

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