“Get More” Hyundai In-Market DCO

If you’ve ever thought, “Wow, this ad feels weirdly specific to me,” it was probably Dynamic Creative Optimization (DCO). Instead of making one ad and showing it to everyone, you create a set of creative building blocks. Then technology mixes and matches them in real time to show the most relevant version to each viewer. Same campaign. Thousands of possible ads. In this results-driven campaign, brought to life in vibrant CG, we showed all the ways Hyundai gives you more than the competition across the entire Hyundai lineup. And like all DCO projects, it proved to be a complicated puzzle that required a unique skillset.

Videos on YouTube and Meta