Hyundai Getaway Sales Event

Sales event ads are often predicable, transactional and forgettable. Not only that, they aren’t designed to enhance your brand. With Hyundai facing brand perception issues our challenge was to change the sales event paradigm and build brand love. So we flipped the script by crafting mini episodic films that not only drove sales to record highs but actually bolstered our brand. Results like these from a sales event aren’t just impressive, they’re virtually unheard of in the automotive industry. So how did we do the unthinkable? By tapping into the universal thrill of scoring an unbelievable deal. It’s that rush of dopamine followed by pangs of guilt like you just got away with something you shouldn’t have. With a cinematic look and feel these mini movies give people a compelling reason to act now. Every story is based on one bold irresistible promise: Hyundai has deals so right, it almost feels wrong.

Television