Hyundai Show Your Loyalty

Hyundai had just been named #1 in Customer Loyalty for the third year in a row. About the only thing that generates greater devotion is NCAA football, so we married the two with the brand’s first-ever user-generated content campaign. In the process we learned there’s a third thing our customers love as much as their cars and their football: they love to have fun.

Facebook App
We started by building a Hyundai “Show Your Loyalty” Facebook app where fans could upload photos and videos of their favorite football fandom moments. Then we created dozens of digital banners to spread the word and drive traffic to the app.

Television
The response was overwhelming. We received thousands of submissions and incorporated the best in a campaign of over a hundred ads that ran on television, in Sports Illustrated magazine, and on a variety of college football related websites.

Print
Featured in Sports Illustrated magazine.

Digital Banners
Multiple custom executions were created for 25 college football teams and were featured on SI.com, SBnation.com and various college websites.

Social Media E-Cards
Finally, as a thank you for all our participants, we created a library of 36 “smack talk” e-cards for them to share with their friends - and foes on Facebook and Twitter.